preteen panty
I’ve just recently ordered and recieved from Ebay a wonderful DVD that is a compliation of pantyhose TV commercials (around 90mins worth). I’ve only watched a small part of it but have already seen so many commercials that were my favorites when I was growing up. Anyway..this dvd got me thinking as to why pantyhose commercials have pretty much dissapeared over the years, and I would like to hear some other thoughts on the subject. I have a little university work in advertising, and I am by no means a subject matter expert but I do have a thought. I think, as a whole, that pantyhose commercials were quietly regarded as being just too “provacative” (for lack of a better word) for a general TV audience. By it’s very nature pantyhose commercials demand that the model be somewhat revealing, and seductive, in order to properly display the product. Now, anyone who has traveled abroad i’m sure can attest to the fact that America has a rather puritanical attitude toward things of sexual, or sensual, nature, rather than the rest of the world, and I believe that the best way to judge the state of a society in in the manner in which it is advertised to(i’m always reminded of a frame from the late “Bloom County” comic strip where one little boy chastises his father for his belief that pantyhose commercials were a threat to family values.) Any other thoughts or ideas on this subject?
this is why pantyhose are no longer “in style” or “in fashion”. american pantyhose company’s do not know how to advertise, hell they don’t advertise period. take celeb’s like jessica alba who is beautiful, sexy, classy and wears pantyhose probably more times than not. why the hell do these company’s not jump all over her and pay her any amount to advertise their product? you read all these artical’s that pantyhose company’s are seeing billion dollar loses and the day and age of casual work places are responsible for alot of the bare leg trend. a young, hot celeb can wear a sheet and flip flops and make it popular, the new trend. why dont these idiot’s grab these hot celeb’s we are seeing today sporting hose and their sales and the popularity of pantyhose will be on the rise! shit i bet women that work for hosiery company’s dont even wear pantyhose. all fashion trends come back at some point, lets just hope pantyhose are SOONER than later!!!
In my opinion, two of the best pantyhose advertisement compaigns were by Hanes and No Nonsense.
Everyone remembers the Hanes campaign…Gentleman prefer Hanes, i.e., the message to women was wear Hanes hosiery for your man because he appreciates quality hosiery.
The No Nonsense campaign starred an energetic red head with Broadway actor James Naughton. She would speak to the camera about the quality and value of No Nonsense and he would make comments regarding her appearance. Their was innocent inuendo between the two of them. The message here was men find pantyhose sexy so wear pantyhose for men.
i think a little advertising would go a long way…in france and the uk they still advertise on tv. ive even seen ads for guess ones and calvin klein, not just cheapos. anyways my old roommate was a woman and i overheard her on the phone more than once asking her friend if she was gonna wear pantyhose…group dynamics one did they all did
Case in point of how advertising can boost sales. Everyone should remember Joyce DeWitt, right? Well, Leggs Pantyhose capitalized on the fact that she wore Leggs hose all the time and put her in commercials, and sales soared. As funny as it may seem, even having Joe Namath wear hose for Hanes boosted sales. But now, with women like Jessica Alba and Kate Beckinsale, who both wear hose quite often, the hosiery companies do not even try. It is as though they have given up.